Parents Unite – 2018 October to present (private Facebook group)
Strategic fundraising training, social media strategy, developing KPIs for large and small events within Greater Toronto Area communities and online.
This non-profit’s mission is uniting parents and local business owners together while bringing awareness to mental illness.
Results: Facebook group reached > 500+ members within the first 30 days of operation
LauraGuiauchain.com – 2018 January to present
Results: Website designed, built and launched ahead of schedule, 165% increase in social media followers and YouTube views
Chabad House Rose Bay – 2017 January to June
Marketing coaching to the Rabbi of this Jewish community synagogue for local fundraising, increasing awareness for Israeli and other Jewish international travelers.
Results: Training and participating in telephone fundraising campaign in March 2017 resulted in more than $250,000 AUD raised in less than 10 hours
OR Communication – 2016 July
In July 2016, OR commissioned Plot Twist Marketing specifically for Press Relations and to increase attendance at a new and exclusive VIP filmmakers event at the Bucheon International Expat Film Festival in the 360° Vortex Dome, first brought to South Korea by Vortex Immersion Media.
Results: Expected attendance at the VIP filmmakers event was 40~50 people, PTM exceeded expectations with 130+ attendees, along with securing 8 Korean and English press interviews for Vortex during the film festival week.
Modern Family Realtor – 2016 May to present
Collaboration on joint marketing and publicity campaigns within the real estate, mortgage brokerage, and property investment market in the Greater Toronto Area, event planning, social media strategy, Search Engine Optimization, and website development. MFR supports LGBTQIA and human rights.
Results: Increased attendance at in-person events along with the online participation of MFR Gives Back Campaign
Korea International Expat Film Festival – 2014 to 2016
Marketing Director for KIXFF, hosting monthly events, filmmakers workshops, parties and screenings of truly independent films. PTM was recruited from the initial stages in launching KIXFF in its 1st inaugural and 2nd annual festivals in June 2015 and September 2016, respectively.
Wine & Women Korea – 2014 to 2016
Board Member of this monthly networking group in Seoul, with the mission to connect women and men who share an interest in wine, both in the expat and Korean business communities in South Korea. Event planning and venue sourcing, membership growth and engagement, fundraising for local women’s charities.
10 Magazine – 2015 March
10 Questions with Grant Sohn of Spoqa
Unique tech startup CEO of Spoqa speaks about customer loyalty solution Dodo based in Seoul and Tokyo – how they have survived and thrived the flourishing tech industry of Korea.
Words and shots by Rosalyn Laiken
Style H Magazine – 2014 December
This 14-page spread features foreign people doing business in Seoul titled “We are Dreaming in Seoul.”
10 Magazine – 2014 November (VOL. 7 NO. 2)
Cover story: The State of Startups
The incubators, accelerators, communities, and events that are growing new ventures.
Words by Stephen Revere
in collaboration with Rosalyn Laiken, Adam Kohlhaas, Michael Song and Christine Bernard.
“The New President, Awaiting New Leadership!” A day in the life of a foreigner in Korea, Rosalyn’s interview begins at 28:54